Website Audit
A structured diagnosis of how clearly your positioning, proof, and credibility come through when someone lands on your site.
Tools
Deck Diagnostic
A strategic read on how clearly your narrative, differentiation, and value are communicated in your materials.
Mirror
A simulated read of how one specific reader — not a general audience — actually experiences your page, deck, or pitch on a first pass: what lands, what they doubt, and what they'd walk away remembering.
Competitor Analysis
A head-to-head diagnosis of how your positioning, proof, and differentiation actually compare against the firms you're measured against — and where the gap is costing you.
AI Visibility
A read on what ChatGPT, Claude, and Gemini actually say about your firm — how they describe you, what category they place you in, and which competitors they name instead of you.
WHY WE BUILT THIS
Most firms find out too late.
A pitch that falls flat. A candidate who never replies. A term sheet that goes to someone else. By the time you notice, the perception was already set.
We got tired of guessing.
Most diagnostic work happens after something's already gone wrong. We built tools that surface it before the pitch, not after.
Free, because it should be.
No account, no sales call, no catch. Run any tool in a few minutes and see exactly where the gap is.
The same discipline as our client work.
Structured, evidence-based, unsparing. These tools run the identical process we use when a firm hires us directly.
Run one. See what it finds. Then decide if you want help fixing it.
Want help improving this?